I find the sizing gaps on your product page that turn sales into returns.

A free 5-minute walkthrough of your best-selling product page, with three fixes you can ship whether we ever talk or not.

No apps. No store access. Yours to keep either way.
yourbrand.com/products/high-rise-legging
SIZE
XSSMLXL
Size tip: runs true to size.
Size guide
Add to cart
1Size button says "true to size"
2Size guide says "size up"
316 reviews say it slides down
Example from a real audit. Brand not shown.
Asked this month
True to size, or size up?26 inches, or 27.5?Exchange, or store credit?69 reviews, but Black shows 5.Where does a 46 inch bust go?Size down, or size up?Easy exchanges, or not?

Most activewear returns start before checkout.

She picks a size on your product page. If the page gives her two answers, she guesses. And guesses come back.

Size buttonTrue to size
Size guideSize up

The button says one thing. The guide says another.

True to size by the size buttons. Size up in the guide. She has to pick one.

Review "Order a size down"
Product pageNot mentioned

Your reviews already know. Your page doesn't.

Shoppers write the fit advice in their reviews. It never makes it up to the size buttons.

Product pageExchange in 14 days
Policy pageNo exchanges

Two pages. Two return rules.

An exchange badge on the product page, and a policy page that says otherwise. That is doubt, right at checkout.

Every number here is real.

No inflated stats. Just what every audit comes with, and what I've done so far.

10 product pages audited

Activewear brands on Shopify, each one checked line by line. These are real findings, with the brand names left out.

Doable this week
Fit note under the size buttons
Inseam added to the size chart
One return rule on both pages

3 fixes in every audit

Each one small enough to ship before your next sale. They're yours whether we talk or not.

5 checkpoints on every page

The five places a sizing answer goes missing. Each one gets checked on desktop and on phone.

0:004:40

5 minute walkthrough

Recorded on your own product page, so you see each gap exactly where your shopper does.

yourbrand.com/products/
Admin access App install
Public page only

0 logins needed

I work from the page your shoppers see. No store access, no app, nothing to set up.

What I check

Five places a sizing answer goes missing.

Every audit covers the same five checkpoints, in the same order, so nothing depends on luck.

01

Decision zone

Everything between the size buttons and Add to cart. This is where she decides.

02

Size chart

Every number, every unit, and whether the page even links to it.

03

Reviews

What shoppers say about fit, counted, not skimmed.

04

Returns policy

Every page that states a rule, checked against the others.

05

Phone view

The same page on a phone, where the size guide is easy to miss.

Start with the free audit. Go further only if it earns it.

Three steps. You can stop after the first one and keep everything.

Free

The audit

A 5-minute walkthrough of one product page, with three fixes. No call needed.

One-time

The full check

Every best seller checked the same way, with the fixes written out for your team.

Ongoing

The partnership

Ongoing work tied to one result: fewer fit returns, tracked together.

Amar Varute, founder of Northseam
Founder

Amar Varute

I audit product pages for DTC activewear brands. I read the reviews, open every size chart, and compare what each page tells a shopper. Then I record what I found, so you can fix it whether we ever work together or not.

Built for a narrow kind of brand.

A good fit
  • Shopify activewear brands doing $500K to $5M a year
  • Fit-sensitive products: leggings, sports bras, shapewear
  • A team that can change a product page this month
Not a fit
  • Marketplace-only sellers
  • Brands without their own product pages
  • Anyone looking for a full site redesign

Questions founders ask first.

The first audit is free. Paid work depends on how much there is to fix, which is why I look at the page with you first. The fixes in the video are yours either way.

Want me to look at your best seller?

Send me the product page. You get a 5-minute walkthrough with three fixes, and no pitch unless you ask for one.

Northseam. A Cartivo LLC company.